Coke being encouraged to use distribution channels for aid.

Via the excellent leCraic

That Coca Cola use their distribution channels (which are amazing in developing countries) to distribute rehydration salts. Maybe by dedicating one compartment in every 10 crates as ‘the life saving’ compartment?

It’s from former aid worker Simon Berry. He’s started a facebook group and is trying to set up a meeting with Coca-Cola. If you have a facebook account, why not join the group?


One Response to “Coke being encouraged to use distribution channels for aid.”

  1. Simon Berry Says:
    June 8th, 2008 at 9:19 am

    Thanks a lot for this mention and the encouragement to join the facebook group. Before the group it was impossible to get anyone’s attention. But since it was set up we’ve been on iPM. I have had a telephone conference meeting with Coca Cola’s Global Head of Stakeholder Relations and we are meeting face to face on 16/6.

    So please join the facebook group and invite your friends. We could really make a difference here.

    You can also follow progress and catch up on the full story here: http://www.simonberry.net

    Thanks

    Simon

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